The Massive ROAS of custom service stickers [9,000%+]

In this example, we’ll consider custom service stickers for a plumbing company.

As a plumber, you know how important it is to provide regular maintenance and service to your customers’ boilers. Not only does it ensure that their systems are running smoothly and efficiently, but it also helps to prevent costly breakdowns and repairs in the future for your end customer. 

One way to ensure that your customers remember to schedule their next boiler service is by using service stickers that are made with your branding and company details. These stickers can be placed on the boiler or in a visible location, reminding your customers of their upcoming service appointment. 

But what is the return on ad spend (ROAS) for using these stickers? Let’s take a closer look..

Calculating the ROAS of custom service stickers

To calculate the ROAS of custom service stickers, we need to consider the cost of the stickers and the revenue generated from additional service jobs. Let’s assume that you purchase 270 custom service stickers at a cost of £52.50 (inc. VAT).

If one in five service stickers leads to a service job valued at £90 (UK average), then we can assume that 270 stickers will result in 54 boiler service jobs. The revenue generated would be £4,860.

Using these numbers, we can calculate the ROI as follows:

ROAS = (Revenue – Cost) / Cost x 100

ROAS = (£4,860 – £52.50) / £52.50 x 100 ROI = 9,157%

This means that for every £1 spent on custom service stickers, you can expect to generate £91.57 in revenue. That’s a significant return on investment, especially considering the relatively low cost of the stickers.

And we’re being conservative with the numbers here, it is likely you could get more than 1 in 5 servicing jobs from a boiler install or repair and if you purchase a higher quantity of service stickers you’ll get a better rate per sticker and increase that ROAS even further.

Benefits of using branded service stickers

Now that the ROAS of custom service stickers is clear, there are other benefits to using these stickers as well. Here are just a few:

1. Increased customer loyalty – By providing a convenient reminder of their next service appointment, you’re showing your customers that you care about their satisfaction and wellbeing. This can help to build trust and loyalty, leading to repeat business and positive word-of-mouth referrals.
2. Improved efficiency – By using service stickers, you can streamline your scheduling process and reduce the need for time-consuming follow-up calls or emails. This can help you to manage your workload more efficiently and effectively.
3. Professional image – Custom service stickers can help to enhance your professional image and brand. By using your company logo and contact information on the sticker, you’re making it easy for customers to remember who you are and how to get in touch.
4. Compliance with regulations – Depending on your location, there may be regulations requiring you to provide your customers with reminders for regular boiler service. Custom service stickers can help you to stay in compliance and avoid any potential penalties or fines whilst getting more business, a win-win.

Quick Tips;

Now that you know the benefits and ROAS of service stickers, how can you use them even better?

Here are a few pro-tips:

1. Choose a high-quality service sticker – Make sure that your service stickers are durable and of good quality, from a reputable supplier such as StickersAndThat. A low-quality sticker may not adhere properly or may fade or peel over time, which doesn’t remind anything and just looks bad. 
2. Place the sticker in a visible location – Make sure that your customers can easily see the sticker and be reminded of their upcoming service appointment. Consider placing the sticker on the boiler itself.
3. Personalize the sticker – Adding a personal touch to the sticker, such as a handwritten note or your customer’s name, can help to make the reminder feel more personalized and engaging.
4. Follow up with a call or email – While the sticker may serve as a convenient reminder, it’s important to follow up with a call or email to confirm the appointment and answer any questions your customer may have. If they have a sticker in place already keeping the date in mind they’ll be more warm to your call.
5. Add a QR code to your service stickers (We can do this for you) – A tech-savvy customer may prefer to book/confirm online their upcoming service, a QR code is sometimes the quickest and easier way to direct them to your site.
6. Use stickers as a marketing tool – Consider using custom service stickers as a marketing tool by including your company logo and contact information (we do this for you). This can help to increase brand awareness and potentially generate new referral business. Maybe an offer for a referral as well?

Conclusion

Service stickers are a simple and cost-effective way to remind your customers of their upcoming boiler service appointments. Not only do they provide a clear ROAS, but they can also help to improve customer loyalty, efficiency, and compliance with regulations. By following a few simple tips for using these stickers effectively, you can ensure that your customers receive the service they need and keep coming back for more.

Need Something Different?

Want your own custom stickers instead? We can create any shape, size or design to suit your business. It’s literally in our name. Whatever you can think of, we can make it stick.

As a plumber, it’s important to stay ahead of the competition and provide the best possible service to your customers. By using custom service stickers, you can set yourself apart and demonstrate your commitment to quality and customer satisfaction. So why not give them a try and see the results for yourself?

Your Questions, Answered

1. How long do custom service stickers last? The longevity of custom service stickers depends on the quality of the sticker and where it’s placed. High-quality stickers can last for several years, but those placed in direct sunlight or exposed to moisture may not last as long.
2. Do custom service stickers work for all types of boilers? Yes, custom service stickers can be used for all types of boilers, as long as the sticker adheres properly to the surface.
3. Can I personalize the design of my custom service stickers? Yes, many companies that sell custom service stickers offer personalization options such as adding your company logo, contact information, or even a customized message.
4. Are there regulations requiring the use of custom service stickers? Depending on your location, there may be regulations requiring the use of service stickers to remind customers of their upcoming boiler service appointments. It’s important to check with local regulations to ensure compliance.
5. Can custom service stickers be used for other types of maintenance reminders? Yes, custom service stickers can be used for a variety of maintenance reminders such as HVAC system maintenance, air filter replacements, and anything else. We simply customize the sticker design and message to fit your needs.